Wednesday, May 8, 2013

The frog that jumped out

Dear readers of "Cassandra's legacy"

let me introduce to you a new blog; the result of an effort of mine and of some friends. It is titled "The frog that jumped out" and is dedicated to communication on climate change. 

After several years of debate on climate change, it seems clear that telling the truth is not enough. We must develop effective strategies that take into account the reasons of the diffuse skepticism and rejection of the message on climate. That's the objective of the new blog that takes its name from the old story of the frog that didn't jump out while being boiled alive. We must jump out before it is too late! To do that, we must understand the risk and that's a problem of communication.

The new blog is a modest effort made without funds or external support. It starts small, but we hope it will have some success: there are many excellent blogs dedicated to the science of climate change, but not so many dedicated to communication on climate change.

The new blog will publish the posts on climate that formerly appeared on "Cassandra", which now will be dedicated to other subjects related to sustainability. If you like the frog blog, I hope you'll consider diffusing the link to your contacts.




  1. What a good idea. I like the frog. Prince Charles' Rainforest Trust made use of the frog too, see

    Prince Charles was in the news yesterday , telling politicians we need to act now to prevent the earth dying from climate change. At the bottom of the article they give the response from climate sceptics which I have copied below.

    '...But Benny Peiser, director of the Global Warming Policy Foundation - a climate-sceptic think tank set up by former Conservative chancellor Nigel Lawson - sharply criticised the prince."He doesn't make himself popular by attacking half the British public, who are known to be sceptical."

    Dr Peiser said the heir to the throne should "have a conversation with his father", who he said had a different view.'

    I was outraged at such blatant lies! Independent surveys show over 75% of the UK population believes in climate change. Also I doubt that Dr Peiser has even met Prince Philip, but he thinks that he knows this 91 year old man better than his own son does. Outrageous! I can't believe anyone printed her quote. It is very cunning how they state any lies they want as if they were 'facts'.

    I am angry, ready to fight back and very much in support of the new frog blog!


    1. Very good, Judy. Anger is the right emotion needed to fight back! And we would be happy to have your contributions to the new blog. Would you contact me at ugo.bardi(swooshything)

    2. Wonderful News. I've followed and been inspired by Cassandra's Legacy for some time and look forward to another outlet for your observations. My family is, coincidentally, taking a tour of Tuscany's hilltop towns in a few months and your commentary on the history of the Republic of Siena will be my primary lens... Thanks!



Ugo Bardi is a member of the Club of Rome, faculty member of the University of Florence, and the author of "Extracted" (Chelsea Green 2014), "The Seneca Effect" (Springer 2017), and Before the Collapse (Springer 2019)