Wednesday, May 8, 2013

The frog that jumped out

Dear readers of "Cassandra's legacy"

let me introduce to you a new blog; the result of an effort of mine and of some friends. It is titled "The frog that jumped out" and is dedicated to communication on climate change. 

After several years of debate on climate change, it seems clear that telling the truth is not enough. We must develop effective strategies that take into account the reasons of the diffuse skepticism and rejection of the message on climate. That's the objective of the new blog that takes its name from the old story of the frog that didn't jump out while being boiled alive. We must jump out before it is too late! To do that, we must understand the risk and that's a problem of communication.

The new blog is a modest effort made without funds or external support. It starts small, but we hope it will have some success: there are many excellent blogs dedicated to the science of climate change, but not so many dedicated to communication on climate change.

The new blog will publish the posts on climate that formerly appeared on "Cassandra", which now will be dedicated to other subjects related to sustainability. If you like the frog blog, I hope you'll consider diffusing the link to your contacts.




Ugo Bardi is a member of the Club of Rome, faculty member of the University of Florence, and the author of "Extracted" (Chelsea Green 2014), "The Seneca Effect" (Springer 2017), and Before the Collapse (Springer 2019)