Donata Bardi gives her talk in Montespertoli (Italy) about neuro-economics. It is the fascinating subject of how the structure of the human mind influences our choices: what we do, what we buy, what we discard.
It is all related to the complex interactions occurring within the various structures of the mind. The "OFC" you see in the slide stands of "orbitofrontal cortex" but several other elements play a role; including neurotransmitters and the so-called "mirror neurons"
Donata is, of course, Ugo Bardi's daughter. You can see more pictures of the meeting that was held in Montespertoli on Oct 20, 2013 at this link, courtesy of Angelita Borges
