Russiagate, Climategate, and the Generalized Godwin's law

Above: results obtained using "Google Trends" of the meme diffusion of the "Climategate" story of 2009 compared with the recent buzz about Trump's alleged collusion with the Russian government ("Russiagate"). Both memes show similar search volumes and they may both be subjected to a version of "Godwin's law" that says that in any political discussion the probability that Adolf Hitler will be mentioned tends toward 1. The same seems to be true for the term "Climategate" in any discussion about climate, while "Russiagate" may affect future discussions about Donald Trump. This memetic behavior could be called the "Generalized Godwin's Law."

The "Climategate" story of 2009 was a remarkable example of a successful PR campaign. It was the more remarkable because there was nothing damning, and not even interesting, in the mails exchanged by a group of climate scientists that were diffused over the Web with great fanfare. All we can remember of that "scandal" today are a few sentences -- such as "hide the decline" -- taken out of context and twisted in such a way to create the impression of a hoax that wasn't there. Nevertheless, the concept that the scientists had been doing something bad deeply impacted on the public's opinions. According to Leiserowits et al.

In 2008, 71% of Americans said “yes,” global warming is happening. By 2010, however, this number had dropped to 57%. Meanwhile the proportion that said “no,” global warming is not happening doubled from 10% to 20%.

Over the years, never again the Climategate meme could regain its initial popularity and the attempts to revamp it as "climategate#2" and "Climategate#3" failed miserably. But the meme never disappeared and its influence was long-lived. From a recent Yale survey, we can see that only now -- ten years later - we are returning to a distribution of opinions on climate change similar to that prevalent before Climategate.

Today, Google Trends still report searches being performed for the "Climategate" term. It is a small volume in comparison to the initial peak, but it is there.

That the meme is still alive, although quiescent, is confirmed noting that the latest mention of Climategate on the popular anti-climate science blog by Anthony Watts' is as recent as March 27, 2019. Clearly, the Climategate meme remains stuck in the public's perception. We could imagine that it is subjected to a version of "Godwin's Law" that says that any political discussion is likely to see "Adolf Hitler" mentioned at some moment. In this case, we could speak of a "generalized Godwin's law:" in any discussion, some old and discredited meme is increasingly likely to be mentioned as the discussion continues.

Something similar seems to be taking place with the accusations of treason against Donald Trump, the case called "Russiagate." It is a term still not so popular as "Climategate," but it may become commonplace in the future.In this case, the noise is mainly related to the Special counsel Robert Mueller report on the Russia story. At present, the debate is raging: some claim that Trump did nothing wrong on the basis of the statements of attorney general William Barr, others maintain that Trump is a traitor and think that the full Mueller report will confirm their views.

Just as for the case of Climategate, the discussion is not based on any fact, only on the twisted interpretation of something presented as facts. And it is unlikely that anyone will change their opinions once the full report is released! So, the "Russiagate" meme may well go quiescent and then become one of those entrenched memes that will continue being mentioned according to the generalized Godwin's law.

And memetics remains a fascinating field of science.



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A partial list of Generalized Godwin's memes. These are especially stubborn legends which never seem to disappear.

1.  "But those emails...." (Discussions on climate)
2.  "How could the towers fall at that speed?" (Discussions on the 9/11 attacks)
3.  "Renewables can only be extensions of fossil fuels" (Discussions on renewable energy)
4.  "Are you working for the Russians?" (Discussion about Russia)
5.  "The Limits to Growth said oil should have run out by 1982" (Discussions on resource depletion)
6. "Those shadows left by the astronauts on the Moon surface...." (Discussions on the moon landing)
7. "There should be now 9 feet of horse manure accumulated in New York"  (Discussions on pollution)
8. And more......

Does Propaganda Still Work? Donald Trump and Russiagate

Image above, from the Washington Post, 17 July 2017. Donald Trump seems to have been basically unaffected by the Russiagate campaign, even with those who disapprove him. Is it a sign that propaganda doesn't work anymore as it used to in the past?

It has been said that the best trick of the devil is to convince you that he doesn't exist. The same holds for propaganda, which draws most of its power from being able to convince people that it doesn't exist. Yet, it exists and its impact on people's lives has been gigantic. The more we try to ignore it, the more it affects us, especially those of us who claim to be immune from it.

Yet, it would seem that propaganda can work only when it can eliminate or marginalize the opposing voices in environments. Maybe the concept of "free press" is a little optimistic today in the Western World. Still, with the availability of the Internet, everyone can verify the media statements and there is no lack of opposing voices in the galaxy of the social media and the various independent media sites. That had led someone to prophesize "The end of Spin".

Can it be that propaganda has been weakened by the Web? Difficult to say, but some examples indicate that something has changed. A good example is the attack on Russia. It was done literally by the book, applying all the recipes that are known to work and have worked beautifully well in the past. In particular, it was based on demonizing the bad guy of the moment, Vladimir ("Vlad") Putin, accused to be a bloodthirsty dictator and compared to, well, you guess whom! The real objective, however, soon became to use the already done demonizing work to bring down the hated Donald Trump, accused over and over of connivance with the evil Russians,

Did it work? In short, no. At least for what it was its main purpose, that of bringing down Donald Trump, it was an abject failure. Despite the daily hammering of all sort of accusations about Trump being Putin's straw man, the idea just didn't stick. Even with those who disapprove Trump as president, the idea that he is somehow connected to, or working for, Russia and Putin ranks very low among the criticism list.

But that doesn't mean that the anti-Russian propaganda didn't work. Here are some recent Gallup poll results:

The barrage of anti-Russian news on the mainstream media has clearly had some effect, bringing 70% of Americans to have an unfavorable opinion of Russia. So, propaganda still works, it seems.

Yes, but only within some limits. If we compare these data with those for Iraq, we find that in 2003, 93% of Americans (!!) declared to have an unfavorable opinion of Iraq. That was a true triumph of modern propaganda that could obtain this result on the basis of a complete fabrication: that of the "weapons of mass destruction" allegedly deployed in Iraq. Such an extreme view of Russia seems unlikely to be attainable today.

So, could it be true that propaganda doesn't work anymore so well and so smoothly as it did in the past? Or is it Trump the maverick who is disrupting everything? The only thing we can say is that propaganda may have weakened a little, but it is still the formidable weapon it has been from the time when it was developed in its modern form by people such as George Creel and Edward Bernays.

Yet, in the long run, even the most wondrous contraptions are subjected to the Seneca Collapse. And one of the reasons why empires collapse is because of the mountains of lies that the elites tell to their subjects. It has happened in the past, it may happen again. It probably will.